Logo Branding in Design

DSC Athletics current logo

Dixie State Athletics has evolved over the past six years, from a powerhouse junior college program that claimed multiple national championships to a group now maturing and making waves at the NCAA Division-II level.

A step in the process was a change in logos. The department and school felt it necessary to update the traditional DSC logo the campus used in the past to a sleeker design that would encapsulate a new focus and drive.

Original logo designed for the Red Storm

Upon the school's decision to drop the name "Rebels" and rename the sports teams as the "Red Storm", a logo was created by art and design students to fit the momentous occasion. The logo featured a red cyclonic bull figure with blue eyes and horns. Underneath, the Red Storm font look more calligraphy-based compared the the school's name in block text.

In my opinion, this logo set the department back. It did not meet the need of the growing program. Contextually and in contrast, the logo met basic needs. It displayed the new team name, highlighted the color scheme of the school and temporally (at least tried to) depict a literal picture of what the Red Storm would bring.

The logo has too much in a small area. It violates the Law of Simplicity due to the sheer nature of pictorial volume.

The new logo (pictured above) is much sleeker, easier on the eye and contextually is cleaner. It highlights the three major colors used by the school. No matter the size of the logo, you can easily distinguish the "D". Its simplicity allows for other designers to easily implement it into other items, like posters, apparel and websites.

<<Below are examples of the "D" logo used in other types of designs>>